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- Struggle to Influence Others? Try These 4 Steps
Struggle to Influence Others? Try These 4 Steps
A powerful framework to win over people and organizations
Let’s face it. If you want to leave a dent in the world you need other people.
It doesn’t matter how good your idea is if you can’t sell it.
But how do I get others to support my ideas? How can I get people to commit to something?
Influencing others without formal authority is a crucial skill in any job. And in life.
Yet, they don’t teach it in schools.
This is the classic 4 step framework for influencing without authority. I apply it daily and it works.
Step 1: Identify who to influence. Who will help you drive a change?
Step 2: Understand the wants and communication preferences of the people identified in Step 1.
Then, based on steps 1 and 2, use the SPIN method while adjusting your communication to get commitment from others for your idea.
Spin Method for Convincing Others
Here is how
Let’s use the following example. Imagine:
You want your organization of 300 people to adopt a new AI tool for automating some of the Business Analysts’ processes.
How do you proceed?
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