What Is Design Thinking & When to Use it

Ask these 4 questions to find the right approach

Design Thinking is trendy.

But what exactly is it? And when to use it?

In Short: What Is Design Thinking?

Design thinking is a way of solving problems that focuses on the people who will use the solution.

It's about understanding what people really need before trying to solve their problems. It's not a straight process.

It's highly iterative making learning and improving a core aspect.

It has 4 main steps: Discover, Define, Ideate, Deliver.

The "Discover" step is all about empathizing. You try to feel and think like the people you're designing for. This helps you understand their needs better.

In the "Define" step, you clearly state the problem you're trying to solve from the user's point of view.

"Ideate" is where you think of lots of ideas, no matter how crazy they might seem. You then rank the best ones.

In "prototype," you make a simple version of your idea to see how it works. You try it out with real people to see if it solves the problem. You collect feedback and adjust.

When Should You Use Design Thinking?

Ask yourself these 4 questions:

  1. Is the problem human-centered? Will you define the solution for people?

  2. Is the problem complex? Are there possibly several interlinked explanations of the problem?

  3. Are you uncertain about the causes of the problem?

  4. Is it difficult to clearly state the problem?

When you answer “Yes” to a majority of these questions, then you should go for the design thinking approach.

That’s it, complexity made simple.

Speaking of making the complex simple, let me also use this opportunity to give a quick shout-out to my friend Rishav.

His weekly newsletter simplifies complex ideas into actionable insights. It covers topics ranging from self-improvement to entrepreneurship, and financial growth. Subscribe today for a better life: Simplified by Rishav Jain

For my inner circle members, I will send out my complete design thinking case study on Thursday.

Stay tuned.

Sign up if you haven’t already.

Talk soon,

Alex